Market Entry Execution Firm

Guiding products from concept to compliant market entry through our DECODE → PROPEL framework. Formulation, label, NPN licensing, and first production run compliance - done for you, start to finish.

Your supplement. Formulated. Licensed. Launched.

propel to market

Our Services

decode → propel

Distinctive framework for go-to-market ready products with precision, compliance and momentum.

“Health Canadian” is a language we speak fluently. This is where we confirm your idea is viable before you invest, build or refine a formula that supports your claims and positioning, identify and verify every ingredient and supplier for quality and compliance, and develop your first prototypes through our trusted lab network.

Decode Engine

Once your final product is defined, we validate your label for full regulatory compliance, handle class I, II or III license submissions and secure approvals, coordinate your first production run from start to finish, and support ongoing compliance and stability testing as your product enters and grows in the market.

Propel Engine

Learn More

Who We Are

We've been on your side of the table. We know what it costs when things go wrong, and exactly why they do. That's why we do this differently. Here’s why:

Propel was founded by a supplement entrepreneur who built a brand, earned an NPN and figured it out the hard way, driven by the frustration of doing it alone. Now we're built to make sure you never have to.

And we don't work alone either.

Behind Propel is a vetted network of formulators, labs, and industry experts - so whatever your product needs, we have the right person for it.