Getting your supplement to market
Our services are articulated through our Decode → Propel framework, guiding your product from early validation to compliant market entry with precision, compliance and momentum.
Our decode → propel framework
decode engine
Before you invest in production or submission, your product must be structurally sound. Decode eliminates uncertainty and defines your product properly, so everything that follows is built to pass. We will:
Build the Foundation Before You Move
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Before you spend a dollar on formulation or production, we assess the viability of your idea within the regulatory landscape. This includes reviewing your intended category, claims, ingredients, and positioning to ensure your product can realistically be approved and brought to market without unnecessary risk or rework.
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We build or refine your formulation: aligning ingredients, dosages, and extraction methods with your intended claims, while ensuring the formula fits a viable format (capsule, liquid, powder) and holds under regulatory scrutiny.
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The wrong ingredient supplier can derail your entire launch. We find and verify every ingredient in your formula: reviewing Certificates of Analysis, confirming GMP compliance, and flagging any sourcing risks before they become expensive problems.
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Through our trusted lab network, we bring your product to life with initial prototypes. These samples allow for early validation of formulation (microbiology, challenge test), sensory experience, and overall product integrity before moving into regulatory submission.
Pricing is based on formulation complexity and development scope
From $3,000 CAD
propel engine
Move Through Approval and Into Market
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We create and validate your product label to ensure full compliance with regulatory requirements while maintaining alignment with your brand and claims. Every element is reviewed to prevent rejection, revision, or delays during submission.
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Your NPN application, your Health Canada dossier. We write it, file it, and manage the process until you have your approval in hand. No confusing forms, no back and forth with regulators alone. We've done this before and we know exactly what Health Canada needs.
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Getting approved is one thing. Getting it made right is another. We coordinate your first production run directly with our trusted lab network: making sure what comes off the line matches exactly what was submitted and approved. After your first run, you own that relationship. We just make sure it starts perfectly.
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Launching is just the beginning. Natural health products require stability testing over three years to maintain your NPN. We build your stability schedule, and initiate your stability testing to ensure your product meets ongoing regulatory requirements. We set the foundation correctly from the start, so your NPN remains supported and compliant over time.
Once your product is ready, we take ownership of the regulatory process: guiding it through submission, approval, and production with precision and control. We will:
Pricing is based on product complexity and execution scope
From $3,500 CAD
Frequently Asked Questions
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Frequently Asked Questions *
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Yes. While our engagements are structured, we offer flexible payment options to support different stages of product development. This may include split payments for Propel or monthly retainers for Decode, depending on your project and timeline.
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We guide you through a structured process: from defining your product to managing its approval and production. Each step is clearly outlined, and you always know what comes next. You focus on your vision, we handle the complexity. You stay involved in key decisions such as positioning, claims, and product direction, while we manage the technical, regulatory, and operational details. Our role is to simplify the process without removing your control.
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Propel is designed for products that are fully defined and ready for regulatory submission. Clients can either complete Decode or undergo a rapid validation of an existing product before entering Propel.
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That’s not a problem. We begin with a rapid validation to assess your formula, claims, and overall regulatory readiness. If adjustments are required, we guide you through them before moving into Propel.
Why Clients Choose Us
Structured, end-to-end process
Deep regulatory expertise
Direct experience with Health Canada submissions
Built for speed, precision, and scale